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I paratesti nella comunicazione dei mass media

I paratesti nella comunicazione dei mass media

Iwona Loewe

33,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208720834
33,14 €
IVA incluido
Disponible

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Sobre IBD

'Il destinatario vuole ottenere tutto il romanzo in tre minuti' - come ha scritto Ryszard Kapuściński. Il libro che avete tra le mani rafforza questa idea. Il suo soggetto è costituito da varie acquisizioni testuali, che sono diventate chiare e riconoscibili nella moderna cultura mediatica. Si tratta di testi di accompagnamento che presentano e raccomandano i testi veri e propri. Il compito dei primi è quello di condurre il lettore, l’ascoltatore, lo spettatore e il navigatore verso i secondi. Il libro tratta di strategie autopromozionali: di lead, anteprime e teaser. È pensato per specialisti della comunicazione, genologi, specialisti dei media e studenti di materie umanistiche.

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