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Oportunidades futuras da gestão de contas-chave no setor de TI

Oportunidades futuras da gestão de contas-chave no setor de TI

Albert Dillhof

45,16 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209293801
45,16 €
IVA incluido
Disponible

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Sobre IBD

As condições gerais para as empresas mudaram significativamente em muitas áreas nos últimos anos. Como resultado, o Key Account Management, como modelo de vendas predominante no setor business-to-business, também enfrenta novos desafios complexos. Este livro analisa os novos fatores de sucesso para o Key Account Management, usando o setor de TI como exemplo. Decisores experientes do lado dos clientes também têm uma palavra a dizer sobre o atual ambiente de mercado. O futuro da gestão de contas-chave continua a ser emocionante. Pode ler estas e outras conclusões interessantes nesta obra.

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