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O impacto do endosso de celebridades no comportamento dos consumidores

O impacto do endosso de celebridades no comportamento dos consumidores

Grigoriy Shlyapinkov

52,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Deportes y recreación al aire libre
ISBN:
9783330509054
52,42 €
IVA incluido
Disponible

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Sobre IBD

O objetivo da investigação é identificar se a aprovação de uma celebridade tem impacto no comportamento de compra dos consumidores (com idades compreendidas entre os 15 e os 25 anos). As outras intenções desta investigação consistem em determinar de que forma a aprovação de múltiplas marcas afecta as intenções de compra dos consumidores e se os escândalos em que as celebridades estão envolvidas têm impacto nas intenções de compra dos consumidores. O autor realizou a investigação primária através de um inquérito para recolher os dados e analisar os resultados.

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Otros libros del autor

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