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L’impatto dell’endorsement delle celebrità sul comportamento dei consumatori

L’impatto dell’endorsement delle celebrità sul comportamento dei consumatori

Grigoriy Shlyapinkov

52,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Deportes y recreación al aire libre
ISBN:
9783330508866
52,42 €
IVA incluido
Disponible

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Sobre IBD

La ricerca si propone di individuare se l’endorsement delle celebrità ha un impatto sul comportamento d’acquisto dei consumatori (di età compresa tra i 15 e i 25 anni). Le altre intenzioni di questa ricerca sono quelle di stabilire come l’endorsement multiplo di un marchio abbia un impatto sulle intenzioni di acquisto dei consumatori e se gli scandali in cui sono coinvolte le celebrità abbiano un impatto sulle intenzioni di acquisto dei consumatori. L’autore ha intrapreso la ricerca primaria attraverso un sondaggio per raccogliere i dati e analizzare i risultati.

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