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Die Auswirkungen der Unterstützung durch Prominente auf das Verbraucherverhalten

Die Auswirkungen der Unterstützung durch Prominente auf das Verbraucherverhalten

Grigoriy Shlyapinkov

52,42 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Deportes y recreación al aire libre
ISBN:
9783330508668
52,42 €
IVA incluido
Disponible

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Sobre IBD

Ziel der Untersuchung ist es, herauszufinden, ob die Befürwortung durch Prominente einen Einfluss auf das Kaufverhalten von Verbrauchern (im Alter von 15-25 Jahren) hat. Außerdem soll festgestellt werden, wie sich die Mehrfachbefürwortung von Marken auf die Kaufabsichten der Verbraucher auswirkt und ob Skandale, in die Prominente verwickelt sind, einen Einfluss auf die Kaufabsichten der Verbraucher haben. Der Autor hat die Primärforschung mittels einer Umfrage durchgeführt, um die Daten zu sammeln und die Ergebnisse zu analysieren.

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