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L’impact de l’approbation des célébrités sur le comportement des consommateurs

L’impact de l’approbation des célébrités sur le comportement des consommateurs

Grigoriy Shlyapinkov

52,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Deportes y recreación al aire libre
ISBN:
9783330508774
52,42 €
IVA incluido
Disponible

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Sobre IBD

L’étude vise à déterminer si la notoriété d’une célébrité a un impact sur le comportement d’achat des consommateurs (âgés de 15 à 25 ans). Les autres objectifs de cette recherche sont d’établir l’impact de l’endossement multiple d’une marque sur les intentions d’achat des consommateurs et de déterminer si les scandales dans lesquels les célébrités sont impliquées ont un impact sur les intentions d’achat des consommateurs. L’auteur a entrepris une recherche primaire par le biais d’une enquête afin de collecter les données et d’analyser les résultats.

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