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O estatuto semiótico do estereótipo na publicidade

O estatuto semiótico do estereótipo na publicidade

Noureddine MALKI

52,07 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208353964
52,07 €
IVA incluido
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Sobre IBD

Esta investigação centra-se na utilização de estereótipos na publicidade. Encontra-se, portanto, no cruzamento de três domínios transversais. Por um lado, o campo dos 'Estudos Culturais', enquanto estudos culturais dos factos sociais. Por outro lado, o mundo da comunicação comercial e do marketing publicitário, sem esquecer a retórica, uma vez que este é um discurso argumentativo e persuasivo por excelência.

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Otros libros del autor

  • The semiotic status of the stereotype in advertising
    Noureddine MALKI
    This research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of 'Cultural Studies' as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive disco...
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  • Der semiotische Status des Stereotyps in der Werbung
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    Diese Untersuchung befasst sich mit der Verwendung von Stereotypen in der Werbung. Sie befindet sich also an der Schnittstelle von drei transversalen Feldern. Einerseits das Feld der 'Culturel Studies' als kulturelle Studien sozialer Tatsachen. Zum anderen die Welt der kommerziellen Kommunikation und des Werbemarketings, ohne dabei die Rhetorik zu vergessen, da es sich um eine ...
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  • Lo statuto semiotico dello stereotipo nella pubblicità
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    Questa ricerca si concentra sull’uso degli stereotipi nella pubblicità. Si trova quindi all’incrocio di tre campi trasversali. Da un lato, il campo dei 'Cultural Studies', in quanto studi culturali dei fatti sociali. In secondo luogo, il mondo della comunicazione commerciale e del marketing pubblicitario, senza dimenticare la retorica, che è un discorso argomentativo e persuasi...
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  • Le statut sémiotique du stéréotype dans la publicité
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    Cette recherche porte sur l’emploi du stéréotype dans le domaine publicitaire. Donc, elle se situe au carrefour de trois champs transversaux. D’une part, le champ des Cultural Studies comme étant des études culturelles des faits sociaux. D’autre part, le monde de la communication commerciale et du marketing publicitaire sans pour autant oublier la rhétorique, puisqu’il s’agit...
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