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Le statut sémiotique du stéréotype dans la publicité

Le statut sémiotique du stéréotype dans la publicité

Noureddine MALKI

53,23 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786206726883
53,23 €
IVA incluido
Disponible

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Sobre IBD

Cette recherche porte sur l’emploi du stéréotype dans le domaine publicitaire. Donc, elle se situe au carrefour de trois champs transversaux. D’une part, le champ des Cultural Studies comme étant des études culturelles des faits sociaux. D’autre part, le monde de la communication commerciale et du marketing publicitaire sans pour autant oublier la rhétorique, puisqu’il s’agit d’un discours argumentatif et persuasif par excellence.

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