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Der semiotische Status des Stereotyps in der Werbung

Der semiotische Status des Stereotyps in der Werbung

Noureddine MALKI

52,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208353940
52,14 €
IVA incluido
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Sobre IBD

Diese Untersuchung befasst sich mit der Verwendung von Stereotypen in der Werbung. Sie befindet sich also an der Schnittstelle von drei transversalen Feldern. Einerseits das Feld der 'Culturel Studies' als kulturelle Studien sozialer Tatsachen. Zum anderen die Welt der kommerziellen Kommunikation und des Werbemarketings, ohne dabei die Rhetorik zu vergessen, da es sich um eine argumentative und persuasive Rede par excellence handelt.

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