Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Lo statuto semiotico dello stereotipo nella pubblicità
Lo statuto semiotico dello stereotipo nella pubblicità

Lo statuto semiotico dello stereotipo nella pubblicità

Noureddine MALKI

52,07 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208353988
52,07 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Questa ricerca si concentra sull’uso degli stereotipi nella pubblicità. Si trova quindi all’incrocio di tre campi trasversali. Da un lato, il campo dei 'Cultural Studies', in quanto studi culturali dei fatti sociali. In secondo luogo, il mondo della comunicazione commerciale e del marketing pubblicitario, senza dimenticare la retorica, che è un discorso argomentativo e persuasivo per eccellenza.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • The semiotic status of the stereotype in advertising
    Noureddine MALKI
    This research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of 'Cultural Studies' as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive disco...
    Disponible

    52,01 €

  • Der semiotische Status des Stereotyps in der Werbung
    Noureddine MALKI
    Diese Untersuchung befasst sich mit der Verwendung von Stereotypen in der Werbung. Sie befindet sich also an der Schnittstelle von drei transversalen Feldern. Einerseits das Feld der 'Culturel Studies' als kulturelle Studien sozialer Tatsachen. Zum anderen die Welt der kommerziellen Kommunikation und des Werbemarketings, ohne dabei die Rhetorik zu vergessen, da es sich um eine ...
    Disponible

    52,14 €

  • O estatuto semiótico do estereótipo na publicidade
    Noureddine MALKI
    Esta investigação centra-se na utilização de estereótipos na publicidade. Encontra-se, portanto, no cruzamento de três domínios transversais. Por um lado, o campo dos 'Estudos Culturais', enquanto estudos culturais dos factos sociais. Por outro lado, o mundo da comunicação comercial e do marketing publicitário, sem esquecer a retórica, uma vez que este é um discurso argumentati...
    Disponible

    52,07 €

  • Le statut sémiotique du stéréotype dans la publicité
    Noureddine MALKI
    Cette recherche porte sur l’emploi du stéréotype dans le domaine publicitaire. Donc, elle se situe au carrefour de trois champs transversaux. D’une part, le champ des Cultural Studies comme étant des études culturelles des faits sociaux. D’autre part, le monde de la communication commerciale et du marketing publicitaire sans pour autant oublier la rhétorique, puisqu’il s’agit...
    Disponible

    53,23 €