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Lo statuto semiotico dello stereotipo nella pubblicità

Lo statuto semiotico dello stereotipo nella pubblicità

Noureddine MALKI

52,07 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208353988
52,07 €
IVA incluido
Disponible

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Sobre IBD

Questa ricerca si concentra sull’uso degli stereotipi nella pubblicità. Si trova quindi all’incrocio di tre campi trasversali. Da un lato, il campo dei 'Cultural Studies', in quanto studi culturali dei fatti sociali. In secondo luogo, il mondo della comunicazione commerciale e del marketing pubblicitario, senza dimenticare la retorica, che è un discorso argomentativo e persuasivo per eccellenza.

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