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New Challenges to International Marketing

New Challenges to International Marketing

G Rudolf R Sinkovics / Pervez N Ghauri / Rudolf R. Sinkovics / Tamer Cavusgil

280,21 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781848554689
280,21 €
IVA incluido
Disponible

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Sobre IBD

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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