LIBROS DEL AUTOR: tamer cavusgil

11 resultados para LIBROS DEL AUTOR: tamer cavusgil

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  • International Marketing in a Changing World
    M. Billur Akdeniz / S. Tamer Cavusgil / Sebastian van der Vegt
    Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.International Marketing in a Changing World is a practica...
    Disponible

    32,06 €

  • Doing Business in Emerging Markets
    Leigh Anne Liu / Pervez N. Ghauri / S Tamer Cavusgil
    Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe. ...
    Disponible

    97,60 €

  • Doing Business in Emerging Markets
    Leigh Anne Liu / Pervez N. Ghauri / S Tamer Cavusgil
    Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe. ...
    Disponible

    272,73 €

  • Weathering the Storm in China and India
    Deepak Sardana / S. Tamer Cavusgil / Ying Zhu
    China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptions on large-, medium- and small-sized enterprises in China and India. The book endeavours to systematically assess the impact of majo...
    Disponible

    77,46 €

  • Weathering the Storm in China and India
    Deepak Sardana / S. Tamer Cavusgil / Ying Zhu
    This book is a must read for those interested to gain insights into the two dominant powers in Asia. It looks at the impact of major institutional disruptions on small and medium enterprises (SMEs) in China and India.   ...
    Disponible

    268,18 €

  • Export Marketing Strategy
    Daekwan Kim / Shaoming Zou / Tamer Cavusgil
    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new market...
    Disponible

    27,24 €

  • New Challenges to International Marketing
    G Rudolf R Sinkovics / Pervez N Ghauri / Rudolf R. Sinkovics / Tamer Cavusgil
    Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring. ...
    Disponible

    280,21 €

  • MSU Contributions to International Business and Innovation
    Austin Austin Sarat / Tamer Cavusgil
    Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. ...
    Disponible

    227,12 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    47,92 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    134,17 €

  • Developments in Australasian Marketing
    S. Tamer Cavusgil / STamer Cavusgil
    Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC’98) hosted by the Department of Marketing at the University of Otago in 1998. ...
    Disponible

    264,04 €