LIBROS DEL AUTOR: g rudolf r sinkovics

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  • New Challenges to International Marketing
    G Rudolf R Sinkovics / Pervez N Ghauri / Rudolf R. Sinkovics / Tamer Cavusgil
    Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring. ...
    Disponible

    280,21 €