LIBROS DEL AUTOR: pervez n ghauri

6 resultados para LIBROS DEL AUTOR: pervez n ghauri

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  • Doing Business in Emerging Markets
    Leigh Anne Liu / Pervez N. Ghauri / S Tamer Cavusgil
    Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe. ...
    Disponible

    97,60 €

  • Doing Business in Emerging Markets
    Leigh Anne Liu / Pervez N. Ghauri / S Tamer Cavusgil
    Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe. ...
    Disponible

    272,73 €

  • Multinational Enterprises and Terrorism
    Naveed Elahi / Pervez N. Ghauri
    This book looks at the impact of terrorism on multinational enterprises in emerging markets. This title looks at case studies in Turkey and Pakistan to study the behaviour of MNE’s in these markets. ...
    Disponible

    174,88 €

  • New Challenges to International Marketing
    G Rudolf R Sinkovics / Pervez N Ghauri / Rudolf R. Sinkovics / Tamer Cavusgil
    Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring. ...
    Disponible

    280,21 €

  • International Business Negotiations
    N. Ghauri Pervez N. Ghauri / NGhauri Pervez NGhauri / P. Ghauri / PGhauri
    Provides an understanding about the impact of culture and communication on international business negotiations. This work explores the problems faced by Western managers while doing business abroad and offers guidelines for international business negotiations. It also focuses on an important aspect of international business: negotiations. ...
    Disponible

    150,07 €

  • International Marketing and Purchasing
    Ghauri / Pervez N. Ghauri / Pervez NGhauri
    Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. ...
    Disponible

    263,97 €