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Neuroökonomie

Neuroökonomie

Carlos Mendoza / Jiréh González / Kelly Arguello

82,48 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786203287295
82,48 €
IVA incluido
Disponible

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Sobre IBD

Entdecken Sie, wie die Neuroökonomie unser Verständnis menschlicher Entscheidungen in der Wirtschaftswelt verändert. In Neuroeconomics: Bridging the Market and the Mind werden die komplexen Zusammenhänge zwischen Emotionen, Gehirn und Finanzverhalten aufgedeckt. Dieses einzigartige Werk verbindet Neurowissenschaften, Psychologie und Wirtschaftswissenschaften, um zu erklären, wie wir Entscheidungen treffen - vom Impulskauf bis zur strategischen Investition. Anhand fesselnder Beispiele und praktischer Hilfsmittel werden die Auswirkungen von Belohnungen, kognitiven Verzerrungen und Markenbildung auf unsere Entscheidungen untersucht. Über die akademische Analyse hinaus regt dieses Buch dazu an, unsere Beziehung zum Geld zu überdenken, und gibt Verbrauchern, Unternehmern und politischen Entscheidungsträgern die Möglichkeit, mit Bewusstsein und Strategie durch dynamische Märkte zu navigieren.

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