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Neuroekonomia

Neuroekonomia

Carlos Mendoza / Jiréh González / Kelly Arguello

82,50 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786203287332
82,50 €
IVA incluido
Disponible

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Sobre IBD

Odkryj, jak neuroekonomia zmienia nasze rozumienie ludzkich decyzji w świecie gospodarki. W Neuroeconomics: Bridging the Market and the Mind odkryto złożone powiązania między emocjami, mózgiem i zachowaniami finansowymi. Ta wyjątkowa praca łączy neuronaukę, psychologię i ekonomię, aby wyjaśnić, w jaki sposób podejmujemy decyzje, od impulsywnego zakupu po strategiczną inwestycję. Dzięki urzekającym przykładom i praktycznym narzędziom bada wpływ nagród, uprzedzeń poznawczych i brandingu na nasze wybory. Poza analizą akademicką, książka ta inspiruje do ponownego przemyślenia naszych relacji z pieniędzmi, umożliwiając konsumentom, przedsiębiorcom i decydentom poruszanie się po dynamicznych rynkach ze świadomością i strategią.

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