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NEUROECONOMÍA

NEUROECONOMÍA

Carlos Mendoza / Jiréh González / Kelly Arguello

82,48 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786139468904
82,48 €
IVA incluido
Disponible

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Descubre cómo la neuroeconomía transforma nuestra comprensión de las decisiones humanas en el mundo económico. En Neuroeconomía: El puente entre el mercado y la mente, se desvelan los complejos vínculos entre emociones, cerebro y comportamiento financiero. Esta obra única combina neurociencia, psicología y economía para explicar cómo tomamos decisiones, desde una compra impulsiva hasta una inversión estratégica. Con ejemplos cautivadores y herramientas prácticas, explora el impacto de las recompensas, los sesgos cognitivos y el branding en nuestras elecciones. Más allá de un análisis académico, este libro inspira a replantear nuestra relación con el dinero, empoderando a consumidores, empresarios y diseñadores de políticas para navegar mercados dinámicos con conciencia y estrategia.

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