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Neuroeconomia

Neuroeconomia

Carlos Mendoza / Jiréh González / Kelly Arguello

82,53 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786203287325
82,53 €
IVA incluido
Disponible

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Sobre IBD

Scoprite come la neuroeconomia trasforma la nostra comprensione delle decisioni umane nel mondo economico. In Neuroeconomics: Bridging the Market and the Mind si scoprono i complessi legami tra emozioni, cervello e comportamento finanziario. Quest’opera unica nel suo genere combina neuroscienze, psicologia ed economia per spiegare come prendiamo le decisioni, da un acquisto d’impulso a un investimento strategico. Con esempi accattivanti e strumenti pratici, esplora l’impatto delle ricompense, dei pregiudizi cognitivi e del branding sulle nostre scelte. Al di là dell’analisi accademica, questo libro ispira un ripensamento del nostro rapporto con il denaro, consentendo a consumatori, imprenditori e politici di navigare in mercati dinamici con consapevolezza e strategia.

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