MARKETING

MARKETING

Richard WANDJA TSHITA

65,80 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209290367
65,80 €
IVA incluido
Disponible

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Ce livre de marketing scolaire analyse les stratégies permettant aux établissements éducatifs d’améliorer leur attractivité, leur communication et leurs relations avec les parents et partenaires, afin de renforcer leur image, leur performance et leur contribution au développement éducatif. Il cherche à répondre aux attentes d’un public devenu de plus en plus exigeant et varié dans un contexte de forte concurrence entre écoles, particulièrement dans les milieux urbains comme Lodja. Ainsi, le marketing scolaire n’est pas commercial au sens traditionnel, mais une démarche stratégique au service de la mission éducative : rendre l’école plus attractive, plus efficace et plus proche de sa communauté.

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