MARKETING

MARKETING

Richard WANDJA TSHITA

65,68 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209547522
65,68 €
IVA incluido
Disponible

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Sobre IBD

Ta książka o marketingu szkolnym analizuje strategie, które umożliwiają placówkom edukacyjnym poprawę ich atrakcyjności, komunikacji i relacji z rodzicami i partnerami, w celu wzmocnienia ich wizerunku, wyników i wkładu w rozwój edukacji. Stara się sprostać oczekiwaniom coraz bardziej wymagającej i zróżnicowanej publiczności w kontekście silnej konkurencji między szkołami, szczególnie w obszarach miejskich, takich jak Lodja. W ten sposób marketing szkolny nie jest komercyjny w tradycyjnym sensie , ale strategicznym podejściem do realizacji misji edukacyjnej: uczynienia szkół bardziej atrakcyjnymi, skuteczniejszymi i bliższymi swoim społecznościom.

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