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Marketing

Marketing

Margarita Išoraitė

125,68 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200708625
125,68 €
IVA incluido
Disponible

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Sobre IBD

Il libro sul marketing descrive la definizione di marketing, la ricerca di mercato e le nozioni di base sul comportamento dei consumatori. Vengono presentate le definizioni di marketing, ricerca di mercato e perfezionamento del comportamento dei consumatori. Vengono descritte la strategia di marketing, il marketing internazionale e il social network marketing. Viene inoltre fornita una definizione dei metodi quantitativi e qualitativi. In questo libro rivestono un ruolo importante la segmentazione, il mercato di riferimento e il posizionamento.

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