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Marketing

Marketing

Margarita Išoraitė

125,68 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200708502
125,68 €
IVA incluido
Disponible

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Sobre IBD

Książka poświęcona marketingowi opisuje definicję marketingu, badania marketingowe oraz podstawy zachowań konsumentów. Przedstawiono definicje marketingu, badania marketingowego oraz udoskonalenia definicji zachowań konsumentów. Opisano strategię marketingową, marketing międzynarodowy oraz marketing w sieciach społecznościowych. Przedstawiono również definicję metod ilościowych i jakościowych. Ważną rolę w tej książce odgrywają segmentacja, rynek docelowy oraz pozycjonowanie.

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