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Marketing

Marketing

Margarita Išoraitė

125,68 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200708632
125,68 €
IVA incluido
Disponible

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Sobre IBD

O livro sobre marketing descreve a definição de marketing, pesquisa de marketing e noções básicas sobre o comportamento do consumidor. Apresenta definições de marketing, pesquisa de marketing e refinamento do comportamento do consumidor. Descreve estratégia de marketing, marketing internacional e marketing em redes sociais. Também apresenta a definição de métodos quantitativos e qualitativos. A segmentação, o mercado-alvo e o posicionamento desempenham um papel importante neste livro.

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