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Marketing

Marketing

Margarita Išoraitė

125,61 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200708557
125,61 €
IVA incluido
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Sobre IBD

Das Marketingbuch beschreibt die Definition von Marketing, Marktforschung und Grundlagen des Verbraucherverhaltens. Es werden Definitionen von Marketing, Marktforschung und Verbraucherverhalten vorgestellt. Es werden Marketingstrategien, internationales Marketing und Social-Network-Marketing beschrieben. Außerdem wird definiert, was quantitative und qualitative Methoden sind. Eine wichtige Rolle spielen in diesem Buch Segmentierung, Zielmarkt und Positionierung.

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