MARKETING WEWNĘTRZNY

MARKETING WEWNĘTRZNY

Salvado Ouana / Verónica Mpanda

68,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209566783
68,35 €
IVA incluido
Disponible

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Sobre IBD

Marketing wewnętrzny wynika z idei traktowania pracowników jako klientów wewnętrznych, ponieważ są oni gwarantami ciągłości firmy w średnim i długim okresie, tj. pomysły muszą być sprzedawane przede wszystkim pracownikom. Istnieje pilna potrzeba docenienia pomysłu każdego pracownika i umożliwienia mu podejmowania decyzji w ramach jego obszaru działalności. Jeśli pracownicy będą nosić 'koszulę' firmy, dadzą z siebie wszystko, a to doprowadzi do sukcesu biznesowego.

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