MARKETING INTERNO

MARKETING INTERNO

Salvado Ouana / Verónica Mpanda

65,74 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209384882
65,74 €
IVA incluido
Disponible

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Sobre IBD

O Marketing interno surge na ideia de considerar os colaboradores como clientes internos pois são estes o garante da continuidade da empresa a médio e longo prazo, ou seja, em primeiro plano, as ideias devem ser vendidas aos colaboradores. Urge a necessidade de valorizar a ideia de cada colaborador e liberá-lo para que tome decisões dentro da sua área de actuação. Nisso, se os colaboradores vestirem a 'camisola' da empresa, darão o melhor de si e consequentemente o sucesso empresarial.

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