MARKETING INTERNO

MARKETING INTERNO

Salvado Ouana / Verónica Mpanda

68,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209564222
68,35 €
IVA incluido
Disponible

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Sobre IBD

Il marketing interno nasce dall’idea di considerare i dipendenti come clienti interni, perché sono i garanti della continuità dell’azienda nel medio e lungo termine, cioè le idee devono essere vendute in primo luogo ai dipendenti. È urgente valorizzare l’idea di ciascun dipendente e lasciarlo libero di prendere decisioni nell’ambito della propria area di attività. Se i dipendenti indossano la 'maglia' dell’azienda, daranno il meglio di sé e questo porterà al successo aziendale.

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