INTERNES MARKETING

INTERNES MARKETING

Salvado Ouana / Verónica Mpanda

68,41 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209553981
68,41 €
IVA incluido
Disponible

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Sobre IBD

Das interne Marketing basiert auf der Idee, die Mitarbeiter als interne Kunden zu betrachten, da sie mittel- und langfristig die Garanten für den Fortbestand des Unternehmens sind, d.h. in erster Linie müssen die Ideen an die Mitarbeiter verkauft werden. Es ist dringend notwendig, die Idee jedes einzelnen Mitarbeiters wertzuschätzen und ihm die Freiheit zu geben, Entscheidungen in seinem Tätigkeitsbereich zu treffen. Wenn die Mitarbeiter das 'Hemd' des Unternehmens anziehen, werden sie ihr Bestes geben und das Unternehmen wird erfolgreich sein.

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