MARKETING INTERNE

MARKETING INTERNE

Salvado Ouana / Verónica Mpanda

68,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209561665
68,35 €
IVA incluido
Disponible

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Sobre IBD

Le marketing interne repose sur l’idée de considérer les salariés comme des clients internes, car ils sont les garants de la pérennité de l’entreprise à moyen et long terme, c’est-à-dire qu’il faut d’abord vendre des idées aux salariés. Il est urgent de valoriser l’idée de chaque salarié et de le laisser libre de prendre des décisions dans son domaine d’activité. Si les employés portent la 'chemise' de l’entreprise, ils donneront le meilleur d’eux-mêmes et cela conduira au succès de l’entreprise.

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