Marketing pharmaceutique en Inde

Marketing pharmaceutique en Inde

Pramod Kumar

87,02 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786205628683

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L’industrie pharmaceutique indienne se situe au premier rang des industries scientifiques du pays et dispose de capacités étendues dans le domaine complexe de la fabrication et de la technologie des médicaments. Elle occupe un rang très élevé dans le tiers monde, en termes de technologie, de qualité et de gamme de médicaments fabriqués. Des pilules contre les maux de tête aux antibiotiques en passant par les composés cardiaques complexes, presque tous les types de médicaments sont désormais fabriqués dans le pays. L’industrie pharmaceutique indienne est aujourd’hui la troisième du monde en termes de volume et la quatorzième en termes de valeur. L’industrie pharmaceutique indienne compte actuellement plus de 20 000 sociétés sous licence employant environ 500 000 personnes. Les 250 premières sociétés pharmaceutiques contrôlent 70 % du marché. Les besoins commerciaux des innombrables sociétés pharmaceutiques, qui se livrent une concurrence féroce, les ont amenées à s’en remettre à la méthode éprouvée des 3C : convaincre si possible, confondre si nécessaire et corrompre si rien d’autre ne fonctionne. Il est facile de trouver des failles dans les politiques, et la faute en revient peut-être au système réglementaire qui n’a pas su suivre le rythme des innovations dans l’industrie pharmaceutique. Néanmoins, le gouvernement a failli à son devoir de prévenir la promotion non éthique qui a déjà entraîné la misère, la maladie et la mort.

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