Marketing Farmacêutico na Índia

Marketing Farmacêutico na Índia

Pramod Kumar

87,03 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786205628669

Selecciona una librería:

  • Librería Desdémona
  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

A Indústria Farmacêutica Indiana está na linha da frente das indústrias indianas de base científica com amplas capacidades no complexo campo do fabrico e tecnologia de medicamentos. Está classificada muito alta no terceiro mundo, em termos de tecnologia, qualidade e gama de medicamentos fabricados. Dos comprimidos para a dor de cabeça aos antibióticos e compostos cardíacos complexos, quase todos os tipos de medicamentos são agora fabricados indigenamente. É agora o terceiro maior do mundo em termos de volume e ocupa a 14ª posição em termos de valor. A indústria farmacêutica da Índia compreende actualmente mais de 20.000 empresas licenciadas, empregando aproximadamente 500.000 pessoas. As 250 empresas farmacêuticas líderes controlam 70% do mercado. As necessidades comerciais de inúmeras empresas farmacêuticas ferozmente concorrentes levaram-nas a depender dos 3C testados e testados: convencer se possível, confundir se necessário, e corromper se nada mais funcionar. É fácil encontrar falhas nas políticas, e a falha pode residir no sistema regulador que não consegue acompanhar as inovações na indústria farmacêutica. No entanto, o governo falhou no seu dever de evitar uma promoção pouco ética que já resultou em miséria, doença, e morte.

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