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Marketing Fundamentals

Marketing Fundamentals

Cecilia Esther Pilay Mariño / Daniel Antonio Merchán Rivera / Guadalupe Patricia Pilay Mariño

51,95 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208604875
51,95 €
IVA incluido
Disponible

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Sobre IBD

Marketing Fundamentals is an essential guide to understanding the basic principles of marketing. The book explores key concepts such as segmentation, positioning and promotion strategies. Through practical examples and case studies, it offers tools for designing and implementing effective marketing strategies. Ideal for students and professionals, it provides a solid, up-to-date foundation for addressing the challenges of marketing in a dynamic and competitive environment.

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