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Fundamentos de Marketing

Fundamentos de Marketing

Cecilia Esther Pilay Mariño / Daniel Antonio Merchán Rivera / Guadalupe Patricia Pilay Mariño

55,60 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786139435654
55,60 €
IVA incluido
Disponible

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Sobre IBD

Fundamentos de Marketing es una guía esencial para comprender los principios básicos del marketing. El libro explora conceptos clave como la segmentación, el posicionamiento y las estrategias de promoción. A través de ejemplos prácticos y estudios de caso, ofrece herramientas para diseñar e implementar estrategias de marketing efectivas. Ideal para estudiantes y profesionales, proporciona una base sólida y actualizada para abordar los desafíos del marketing en un entorno dinámico y competitivo.

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