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Fundamentos de marketing

Fundamentos de marketing

Cecilia Esther Pilay Mariño / Daniel Antonio Merchán Rivera / Guadalupe Patricia Pilay Mariño

52,01 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208604905
52,01 €
IVA incluido
Disponible

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Sobre IBD

Marketing Fundamentals é um guia essencial para compreender os princípios básicos do marketing. O livro explora conceitos-chave como a segmentação, o posicionamento e as estratégias de promoção. Através de exemplos práticos e estudos de caso, oferece ferramentas para conceber e implementar estratégias de marketing eficazes. Ideal para estudantes e profissionais, fornece uma base sólida e actualizada para enfrentar os desafios do marketing num ambiente dinâmico e competitivo.

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