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Marketing Communications

Marketing Communications

Marketing Communications

John R Rossiter / John R. Rossiter / John RRossiter / Larry Percy / Lars Bergkvist

187,97 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781526438652
187,97 €
IVA incluido
Disponible

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Sobre IBD

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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