LIBROS DEL AUTOR: john rrossiter

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  • Marketing Communications
    John R Rossiter / John R. Rossiter / John RRossiter / Larry Percy / Lars Bergkvist
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. ...
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    187,97 €