LIBROS DEL AUTOR: larry percy

2 resultados para LIBROS DEL AUTOR: larry percy

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  • Strategic Integrated Marketing Communications
    Larry Percy
    This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the b...
    Disponible

    92,85 €

  • Marketing Communications
    John R Rossiter / John R. Rossiter / John RRossiter / Larry Percy / Lars Bergkvist
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. ...
    Disponible

    187,97 €