LIBROS DEL AUTOR: john r rossiter

3 resultados para LIBROS DEL AUTOR: john r rossiter

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  • Marketing Communications
    John R Rossiter / John R. Rossiter / John RRossiter / Larry Percy / Lars Bergkvist
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. ...
    Disponible

    187,97 €

  • Measurement for the Social Sciences
    John R. Rossiter
    This book proposes a revolutionary new theory of construct measurement - called C-OAR-SE - for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of c...
    Disponible

    134,41 €

  • Advanced Media Planning
    John R. Rossiter / Peter J. Danaher
    Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand’s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for ...
    Disponible

    134,69 €