Inicio > Estilo de vida, deporte y ocio > Deportes y recreación al aire libre > Le Brand Lands comme outil de mise en scène de la marque
Le Brand Lands comme outil de mise en scène de la marque

Le Brand Lands comme outil de mise en scène de la marque

Fanny Fluhr

72,27 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Deportes y recreación al aire libre
ISBN:
9786630446791
72,27 €
IVA incluido
Disponible

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Sobre IBD

Le présent mémoire a pour objet d’analyser l’importance de la mise en scène de la marque dans la gestion moderne de la marque et son impact sur le marketing événementiel. En s’appuyant sur les connaissances issues des sciences du marketing dans le domaine de la communication d’entreprise ainsi que sur les stratégies de gestion de marque, il vise à illustrer l’impact des Brand Lands dans le marketing événementiel axé sur l’expérience, en prenant pour exemple le FC Bayern Erlebniswelt . Enfin, ce mémoire montre comment les Brand Lands peuvent constituer, à long terme, un outil efficace pour la mise en scène de la marque.

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