Inicio > Estilo de vida, deporte y ocio > Deportes y recreación al aire libre > Brand Lands come strumento di valorizzazione del marchio
Brand Lands come strumento di valorizzazione del marchio

Brand Lands come strumento di valorizzazione del marchio

Fanny Fluhr

72,27 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Deportes y recreación al aire libre
ISBN:
9786630444230
72,27 €
IVA incluido
Disponible

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Sobre IBD

Oggetto del presente lavoro è l’analisi dell’importanza della messa in scena del marchio nella moderna gestione del marchio e del suo impatto sul marketing degli eventi. Tenendo conto dei risultati delle ricerche di marketing relative alla comunicazione aziendale e delle strategie di gestione del marchio, si intende illustrare l’effetto dei 'Brand Lands' nel marketing degli eventi orientato all’esperienza, prendendo come esempio l’FC Bayern Erlebniswelt. Infine, il lavoro mostra come i 'Brand Lands' possano costituire uno strumento efficace a lungo termine per la messa in scena del marchio.

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