Inicio > Estilo de vida, deporte y ocio > Deportes y recreación al aire libre > A Brand Lands como instrumento de promoção da marca
A Brand Lands como instrumento de promoção da marca

A Brand Lands como instrumento de promoção da marca

Fanny Fluhr

72,27 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Deportes y recreación al aire libre
ISBN:
9786630439113
72,27 €
IVA incluido
Disponible

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Sobre IBD

O presente trabalho tem como objetivo analisar a importância da encenação da marca na gestão moderna das marcas e o seu impacto no marketing de eventos. Com base em conhecimentos da área do marketing relacionados com a comunicação empresarial e em estratégias específicas de gestão de marcas, pretende-se ilustrar o impacto dos Brand Lands no marketing de eventos orientado para a experiência, tomando como exemplo o FC Bayern Erlebniswelt. Em última análise, o trabalho demonstra como os Brand Lands podem constituir, a longo prazo, um instrumento eficaz para a encenação da marca.

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