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Brand Lands jako narzędzie budowania wizerunku marki

Brand Lands jako narzędzie budowania wizerunku marki

Fanny Fluhr

72,27 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Deportes y recreación al aire libre
ISBN:
9786630441673
72,27 €
IVA incluido
Disponible

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Sobre IBD

Przedmiotem niniejszej pracy jest analiza znaczenia inscenizacji marki we współczesnym zarządzaniu marką oraz jej wpływu na marketing eventowy. Z uwzględnieniem wyników badań z zakresu marketingu dotyczących komunikacji korporacyjnej oraz strategii związanych z budowaniem marki, niniejsza praca ma na celu przedstawienie oddziaływania „Brand Lands' w marketingu eventowym zorientowanym na przeżycia na przykładzie FC Bayern Erlebniswelt. Ostatecznie praca pokazuje, w jaki sposób „Brand Lands' mogą stanowić skuteczne narzędzie inscenizacji marki w perspektywie długoterminowej.

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