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Intelligenza emotiva del consumatore e comportamento di acquisto d’impulso

Intelligenza emotiva del consumatore e comportamento di acquisto d’impulso

Kashif Abrar

61,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207778454
61,42 €
IVA incluido
Disponible

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Sobre IBD

Avete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d’acquisto dei giovani consumatori è sempre molto interessante da indagare e questo libro non è da meno. La battaglia tra cuore e cervello è appena entrata nell’ambiente dei negozi di shopping online. Vediamo come il comportamento d’acquisto online differisce da quello dei negozi tradizionali, considerando l’impatto dell’intelligenza emotiva dei consumatori.

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