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Inteligência emocional do consumidor e comportamento de compra por impulso

Inteligência emocional do consumidor e comportamento de compra por impulso

Kashif Abrar

61,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207778461
61,42 €
IVA incluido
Disponible

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Sobre IBD

Já pensou que o marketing é um assunto aborrecido? Pense de novo! O comportamento de compra dos jovens consumidores é sempre muito interessante de investigar e este livro não é diferente. A batalha entre o coração e o cérebro acaba de entrar no ambiente das lojas online. Vamos comparar a diferença entre o comportamento de compra online e o comportamento de compra em lojas tradicionais, considerando o impacto da inteligência emocional do consumidor.

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