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Emotionale Intelligenz der Verbraucher und Impulskaufverhalten

Emotionale Intelligenz der Verbraucher und Impulskaufverhalten

Kashif Abrar

61,48 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207778423
61,48 €
IVA incluido
Disponible

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Sobre IBD

Haben Sie jemals gedacht, Marketing sei ein langweiliges Thema? Falsch gedacht! Das Kaufverhalten junger Verbraucher ist immer sehr interessant zu untersuchen, und dieses Buch ist nicht anders. Der Kampf zwischen Herz und Hirn hat soeben die Umgebung des Online-Shops erreicht. Lassen Sie uns vergleichen, wie sich das Online-Kaufverhalten vom traditionellen Kaufverhalten in Geschäften unterscheidet, wenn man den Einfluss der emotionalen Intelligenz der Verbraucher berücksichtigt.

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