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Intelligence émotionnelle du consommateur et comportement d’achat impulsif

Intelligence émotionnelle du consommateur et comportement d’achat impulsif

Kashif Abrar

61,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207778447
61,42 €
IVA incluido
Disponible

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Sobre IBD

Vous avez déjà pensé que le marketing était un sujet ennuyeux ? Détrompez-vous ! Le comportement d’achat des jeunes consommateurs est toujours très intéressant à étudier et ce livre ne déroge pas à la règle. La bataille entre le cœur et le cerveau vient d’entrer dans l’environnement des magasins d’achat en ligne. Comparons les différences entre le comportement d’achat en ligne et le comportement d’achat en magasin traditionnel en tenant compte de l’impact de l’intelligence émotionnelle du consommateur.

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