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Integrated Marketing Communication

Integrated Marketing Communication

Robyn Blakeman

85,71 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781538176337
85,71 €
IVA incluido
Disponible

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Sobre IBD

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.

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