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Advertising Campaign Design

Advertising Campaign Design

Robyn Blakeman

355,92 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Artes: aspectos generales
ISBN:
9780765625526

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Sobre IBD

The author’s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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