LIBROS DEL AUTOR: robyn blakeman

6 resultados para LIBROS DEL AUTOR: robyn blakeman

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  • Integrated Marketing Communication
    Robyn Blakeman
    With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning. ...
    Disponible

    85,71 €

  • Advertising Design by Medium
    Robyn Blakeman
    Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. ...
    Disponible

    137,73 €

  • Nontraditional Media in Marketing and Advertising
    Robyn Blakeman
    Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the ...
    Disponible

    102,53 €

  • Advertising Campaign Design
    Robyn Blakeman
    The author’s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again ...
    Disponible

    117,85 €

  • Bare Bones Introduction to Integrated Marketing Communication
    Robyn Blakeman
    This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. ...
    Disponible

    63,59 €

  • Bare Bones of Advertising Print Design
    Robyn Blakeman
    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an inval...
    Disponible

    63,16 €