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Bare Bones Introduction to Integrated Marketing Communication

Bare Bones Introduction to Integrated Marketing Communication

Bare Bones Introduction to Integrated Marketing Communication

Robyn Blakeman

157,68 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9780742555402

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Sobre IBD

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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